Want to Jump Start Your Business. A business plan is a management tool. Writing a business plan: Shows where you have been, clarifies where you want to go, and determines the objectives, strategies and action plans to get you where you want to be. If you want to increase sales and improve the bottom line, you need a business. Each chapter in Business Plan Basics clearly explains what should be included and why. You'll find tips and learn the critical mistakes to avoid. Each chapter has examples for each section of the business plan. Over 100 pages and 30,000 words of hard hitting straight forward advice. And of course the Excel Spreadsheet for forecasting your monthly revenues and expenses. You must have Microsoft Excel installed.